Consultancy in luxury fashion | e-Commerce, VIC & Client relations

Consultancy Services

I work with luxury & fashion brands to refine and elevate their approach to e-commerce, PR & strategic communications, client relations, and idea development – not only shaping forward-thinking strategies but also perfecting existing processes to ensure a seamless blend of heritage, innovation, and commercial impact.With over a decade in the industry – both as a client and a professional – I bring a dual perspective on market expectations, digital transformation, and high-value client engagement.

My background in politics gives me a distinct edge in navigating PR challenges, shaping brand perception, and managing high-stakes communications.

With a genuine love for fashion and all the beautiful things (hah), I follow it both professionally and personally, continuously observing shifts, analyzing patterns, and anticipating opportunities. This instinct for identifying what’s next allows me to develop ideas that are both commercially relevant and strategically impactful.

✔ Dual perspective – Understanding the industry from both a consumer and business standpoint;

✔ E-commerce refinement – Expertise in crafting online shopping experiences that feel both exclusive & seamless. Founder of 2Jour-Concierge.com (curated luxury lifestyle e-shop) and 2Jour-Stylist.com (digital lookbook platform with unretouched try-ons for confident choices);

✔ Process perfection – Enhancing operational efficiency and refining existing strategies. I believe everything starts with a strong foundation;

✔ Crisis & reputation communications – Strategic messaging and brand protection, shaped by a background in politics;

✔ Client experience & retention – Over a decade of working with high-value customers, ensuring exceptional service, loyalty, & long-term engagement.

✔ E-commerce & omnichannel strategy – Elevating digital retail beyond transactions by creating seamless, confidence-inspiring journeys. My approach integrates intuitive UX, transparent product presentation, and high-touch client interactions while incorporating key omnichannel touchpoints. Offline and online don’t exist separately; they continue each other;

✔ Strategic PR & crisis communications – Navigating sensitive situations & reputational challenges with discretion, ensuring brands maintain resilience;

✔ Client relations – Strengthening engagement through tailored loyalty strategies & personalized service experiences;

✔ Pitching ideas – Identifying opportunities through deep industry insight, competitor analysis, & a forward-thinking commercial approach.

e-Commerce

Throughout analysis with customer-centric approach for enhancing the e-commerce platform's user experience to empower customers to make informed and easy choices, which includes:

Platform Analysis: thorough examination of every touchpoint on the website to foster customer engagement
Website Presentation Evaluation: assessing the website's presentation from a brand identity standpoint
Navigation Assessment: ensuring ease of navigation throughout the website
Product Page Analysis: reviewing product category pages and product pages to provide all necessary information for customers
Policy Check: Examining policies such as shipping, return, exchange, and order placement & checkout processes through practical testing
SEO Optimization: providing recommendations on optimizing SEO settings to improve brand visibility

Comprehensive Feedback: providing detailed suggestions for improvement across all aspects of the e-commerce platform based on a 360-degree analysis

1) Needs Assessment (2-4 Days)
We begin with a meeting to understand your consultancy goals. I also request some commercial information such as business overview, performance metrics, policies, procedures, and marketing strategies

2) Platform Analysis (2-6 Weeks)
I conduct a tailored, comprehensive platform analysis. The duration varies based on complexity. Analyzing multi-category websites (e.g., women, men, home, beauty) takes longer to ensure thorough coverage

3) Recommendation Preparation (1-3 Weeks) + Presentation
Based on the analysis, I prepare detailed suggestions according to set goals on ways to enhance customer experience and create a user-friendly, engaging platform while achieving the most for your business. This may also include strategies to deliver updates and boost loyalty, leveraging my expertise in communications, marketing, and CRM

4) Implementation Phase
While consultancy may conclude at the previous stage, I strongly recommend continuing our partnership for tailored execution support to ensure optimal results

• My main aim is to provide real added value. The consultancy fee is based on both project scope and timeframe, with execution times at some stages significantly depending on the client. For stages solely my responsibility, I provide an exact timeframe that I aim to adhere to

• My recommendations typically yield substantial returns without requiring significant investment. I challenge the notion that developing a digital strategy is extremely expensive. Otherwise, I would not find so many website gaps I write about. Instead, I advocate for an experienced perspective from various angles—a unique approach I provide

• I optimize e-commerce sites based on real shopping experiences (over 400+ orders placed by myself and developing own luxury lifestyle e-shop) and bring together skills in client relations, marketing, and e-commerce for comprehensive solutions

After the consultancy, you will receive recommendations on:

User Experience Enhancement: a user-friendly, customer-centric platform

Optimized Touchpoints: improved engagement across all website touchpoints

Brand-Consistent Presentation: aligned website presentation with brand identity

Seamless Navigation: easy and intuitive website navigation

Detailed Product Information: comprehensive and informative product pages

Clear Policies: transparent and customer-friendly policies, which will save your business money and make shopping experience easier
SEO Improvements: enhanced visibility through SEO optimization
Actionable Feedback: practical suggestions for overall platform improvement

If you're aiming to:

enhance your online presence
improve customer engagement
boost online sales
develop an omnichannel strategy
diversify risks

- my consultancy provides the expertise and insights you need to achieve these goals effectively through a user-friendly and optimized e-commerce platform.

This consultancy may especially interest:

luxury brands
fashion retailers
e-commerce startups in luxury
established luxury e-commerce businesses

Reach Out to Learn More

Client Relations and Loyalty. VICs.

vip client in a luxury fashion boutique, watercolor painting.jpg

Client relations & Loyalty. VICs

The consultancy may include the following tasks for execution:

Needs Assessment: initial consultation to define goals and gather business information

Program and VIC Customer Analysis: review of current loyalty programs, identification of gaps, and exploration of VIP client behavior for tailored strategies

Customer Journey Mapping: analysis of touchpoints to enhance seamless and personalized experiences

Personalized Engagement Strategies and Loyalty Program Development: custom plans with exclusive offers and effective communications; design of bespoke loyalty initiatives

Omnichannel Strategy: integration of online and offline channels for cohesive brand experiences

Competitor Benchmarking: evaluation according to industry standards
Operational Efficiency of Relaitionship Management: Streamlining processes, standardizing strategies, and simplifying operations to enhance client service and satisfaction effectively.

I personally visit locations, test experiences, and actively engage as a client to ensure first-hand insights

With experience in both online (400+ orders) and offline shopping, I bring a comprehensive perspective to client relations

I stay updated with industry strategies to deliver the best tailored results for each client

I constantly map potential gaps and solutions through direct feedback and interaction

You need this consultancy if you want to:

seek deep customer insights
optimize and develop loyalty programs
enhance customer experience
benchmark against competitors
utilize actionable feedback
develop personalized engagement
improve client relationships management

This consultancy may be especially interesting for:

luxury fashion brands and groups
e-commerce businesses
marketing and communications teams
customer relationship managers
luxury and fashion executives

After the analysis, clients receive reccomendations and information on:

seamless customer journey: enhanced customer experience across all touchpoints

optimized programs and engagement solutions: improved loyalty programs and personalized strategies to foster long-term relationships

VIC insights and engagement strategies

competitive benchmarking: comparison with industry standards

actionable feedback: valuable customer feedback for continuous improvement

effective relationship management: techniques to nurture and strengthen client relationships.

Reach Out to Learn More

Marketing & Communications

interior of luxury fashion boutique in london in classic style with many customers men and

Strategic Planning: crafting customized marketing strategies to meet your specific goals

Gap Analysis: identifying market deficiencies and proposing actionable solutions

Product Development: incorporating innovative ideas to enhance current products and strategies

Tactical Communication Plans: developing short- and mid-term communication strategies to meet your immediate needs and to engage audience

Crisis Management: adressing crisis situations as part of a broader communication strategy

I always have fresh and creative ideas to improve existing products or develop new ones that align with the brand's current supply, marketing, and communication strategies to engage or address existing market gaps. While some solutions may require significant investment, there are also effective strategies to refine details or perfect existing practices with substantial returns without large investments

I aim to provide a tailored approach to fit each client's unique needs and market dynamics; what works for one may not work for another

I draw on my experience working in politics to help navigate crises and maintain brand integrity and trust

Innovative Marketing Ideas: a constant flow of creative strategies integrated into campaigns, product development, and collection communications

Market Gap Identification: pinpointing areas where your brand can capitalize and grow

Comprehensive Communication Strategies: covering a wide range of communication needs, with a focus on tactical communication for short- to mid-term objectives both online and offline

Crisis Communication Expertise: providing specific plans to handle unexpected challenges effectively

If you're aiming to:

infuse your marketing efforts with innovative ideas
identify and capitalize on market growth opportunities
develop comprehensive communication strategies for both online and offline channels
effectively manage and mitigate potential crises

- my consultancy provides the expertise and insights you need to achieve these goals effectively through creative strategies, targeted communication, and crisis management planning.

This consultancy may especially interest:

brands seeking to differentiate themselves with unique marketing strategies
companies aiming to identify and exploit market gaps
organizations needing to enhance their communication tactics
businesses looking to prepare for and handle unexpected challenges while communicating crisis

Reach Out to Learn More

Consultancy Types

This type of consultancy is currently suspended due to project load.

Overview: designed for focused, short-term needs where specific recommendations or guidance are required.

How It Is Performed:

Pre-Consultation Questionnaire: Complete a questionnaire to provide essential information, helping to tailor the session to your specific needs.
Consultation Session: A 2-hour video call or in-person meeting (if in London) to review strategies, discuss findings, and provide actionable recommendations.
Follow-Up Support: One week of follow-up support to address any questions regarding the information provided during the session. Note: This support covers clarification of the given information only, without additional insights.

Overview: ideal for comprehensive or complex needs where a tailored approach is required. Pricing is determined based on the specific scope and duration of the project

How It Is Performed:

Pre-Consultation Questionnaire: Complete a questionnaire to provide essential information, allowing us to tailor the project to your specific requirements.
Consultation Session: Engage in a detailed review through scheduled sessions (which may include multiple meetings), focusing on your project’s objectives and providing actionable recommendations.
Follow-Up Support: Two week of follow-up support to address any questions regarding the information and recommendations provided during the project. Note: This support covers clarification of the given information only, without additional insights.

Duration and Pricing:

Based on the specific scope of the project

Reach Out to Learn More

what makes the difference

Extensive Luxury Fashion Background

Over 12y+ of firsthand experience as both a luxury fashion client and service provider. Over 400+ orders placed online.

Deep Industry Insight

In-depth understanding of luxury fashion trends, dynamics, and client expectations.

Dual Role Perspective

Unique ability to empathize with clients' needs from both consumer and provider viewpoints.

Tailored Expertise

Customized solutions informed by firsthand knowledge of luxury fashion industry intricacies.

Communication and Strategic Vision

Utilized these skills to discover partners, launch an internet store with no initial investments, and foster long-term (10y+) client relationships.

my EXPERIENCE

Marina 2Jour

insights on luxury and fashion

Consultancy Services

e-Commerce

Client Relations and Loyalty. VICs.

Marketing & Communications

Consultancy Types

what makes the difference

Extensive Luxury Fashion Background

Deep Industry Insight

Dual Role Perspective

Tailored Expertise

Communication and Strategic Vision

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