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E D I T O R I A L
Oct 2, 2024
Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
1 hour ago
Is Fashion Losing Itself in the Experience Era?
Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?
2 days ago
2Jour Gazette | Edition 10 | 13 Jan - 19 Jan 2025
Welcome to this week’s edition of 2Jour Gazette—your curated look at what’s been making waves in fashion and luxury. Strolling down Bond...
6 days ago
LVMH PR lesson: Sanctions Test Moët Hennessy
LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.
Jan 14
What Luxury Fashion Giants Prioritize in E-Commerce, According to Job Boards
Explore key e-commerce strategies of luxury fashion giants Hermès, LVMH, Kering, Richemont, CHANEL, and Prada Group—according to job boards.
Jan 14
How-To Guide: Luxury Markdowns
Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.
Jan 13
Golden Hour in Crisis PR: Masterclass from Elon Musk
How the 'golden hour' shapes crisis PR comunications, with Musk's swift handling of the Tesla Cybertruck explosion as a standout example.
Jan 12
No Lines, Just Stars, or Luxury Shopping Today
Luxury shoppers are having a field day comparing notes.
Dec 19, 2024
Hermès is Annabel
The difference between costly and expensive, who is Annabel and more. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.
Dec 10, 2024
The Fine Line Of Luxury
How luxury brands balance exclusivity with mass appeal, affecting product availability and customer loyalty in the high-end market.
Dec 9, 2024
Navigating Service Failures in High-End Boutiques: My SCHIAPARELLI Experience
True story of luxury shopping gone wrong. How poor service in high-end boutiques affects customer loyalty, and how to make it better.
Dec 1, 2024
Luxury brands don’t need strong creative designer names—they have their own, or How maisons aim to de-personalise
Why big luxury brands try to avoid putting the creative director's name in front of the brand name itself.
Nov 25, 2024
2Jour Gazette | Edition 9 | 18 Nov - 24 Nov 2024
Mytheresa reports success (I have doubts), Kering changes Saint Laurent and Balenciaga leadership, the priciest shopping street & more.
Nov 18, 2024
2Jour Gazette | Edition 8 | 11 Nov - 17 Nov 2024
Luxury slows; McKinsey, Bain advise on pricing & digital. LVMH succession reshuffle, Chanel eyes Blazy and more in this week's edition.
Nov 12, 2024
Skiwear Edition 2024-2025: Collaborations in Luxury Fashion I’d Wait For
Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.
Nov 11, 2024
Goyard London: Should Negative Reviews Be Taken Seriously?
Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?
Nov 11, 2024
2Jour Gazette | Edition 7 | 04 Nov - 10 Nov 2024
Richemont’s steady sales, LVMH exec shake-up, Japan’s luxury boom and what is behind it, Loro Piana’s holiday windows at Harrods, and more.
Nov 4, 2024
2Jour Gazette | Edition 6 | 28 Oct - 03 Nov 2024
What’s been making waves in fashion and luxury: Prada Group Q3 24 report, Estee Lauder succession, Hermes children's books & more.
Nov 1, 2024
Latest Faux-Pas in Brand Communication: What Client Is Bottega Veneta Chasing?
Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?
Oct 28, 2024
2Jour Gazette | Edition 5 | 21 Oct - 27 Oct 2024
From Q3 2024 fashion & beauty group earnings reports to Estée Lauder landing on Amazon & unsuccessful Tapestry takeover of Capri Holdings.
Oct 23, 2024
How Long Will It Take for Luxury Fashion to Return to End-of-Season Markdowns? It Might Already Be Time.
Luxury fashion crisis means it needs a plan. Going back to end-of-season markdowns might be an option.
Oct 21, 2024
2Jour Gazette | Edition 4 | 13 Oct - 20 Oct 2024
The main event this week is the luxury market slowdown, confirmed by LVMH's report. How can brands navigate through the crisis?
Oct 13, 2024
2Jour Gazette | Edition 3 | 6 Oct - 12 Oct 2024
A curated look at fashion and luxury highlights from the past week, from leadership shifts to creative campaigns.
Oct 11, 2024
Gaps Identified & Solutions: e-Mail Triggers at Net-a-Porter and Irrelevant Search Results at Brunello Cucinelli
Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.
Oct 7, 2024
Dior Website Check: 9 Months, Still No Breadcrumbs
After 9 months of work, Dior’s website redesign left out something crucial. Updated review.
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