Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.

The difference between costly and expensive, who is Annabel and more. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.

How luxury brands balance exclusivity with mass appeal, affecting product availability and customer loyalty in the high-end market.

Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.

How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.

Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.

What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.

Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.

Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples

The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.

Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.

The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.

Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...

What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.