What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.

How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.

Customer-oriented analysis of Maison ALAIA’s product page.

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.

Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.

When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?

Ways to communicate the crisis on example of Loro Piana Vicuña scandal.