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E D I T O R I A L
Oct 2, 2024
Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Nov 1, 2024
Latest Faux-Pas in Brand Communication: What Client Is Bottega Veneta Chasing?
Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?
Sep 23, 2024
Take a Lesson from Gucci: How to Present a New Runway Collection on the Official Website (and Convert Instant Interest into Direct Sales)
How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.
Sep 10, 2024
Brand Archetypes: Saint Laurent Missed Opportunities
How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.
Aug 22, 2024
How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Aug 12, 2024
Keep It Clear: Simple Language in Luxury e-Commerce. Bottega Veneta Menu Highlights Example & 2 Solutions.
How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.
Aug 5, 2024
How to Present a Lookbook Online: Do's by Cartier, Don'ts by Saint Laurent
Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.
Jul 20, 2024
How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Jun 16, 2024
Pricing in Luxury Fashion: The Bigger, The Better? Saint Laurent Jumpsuit Case.
The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.
Jun 7, 2024
Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...
May 8, 2024
Maximising Visibility: Cross-Promotion within Luxury Fashion Group
How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.
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