Three years ago, before jetting off to Aspen or Courchevel, ski fashion enthusiasts were on the hunt for this set by Chloe x Fusalp. I personally had three friends begging me to help them order it after I posted this live content. The price for the set was around €5,000, but who cared? This capsule sold out so quickly that it barely made it to the shelves or online stores, leaving my friends without stylish ski gear.
Three years later, I consider this capsule the most successful luxury skiwear release. While some brands are entirely ski-focused, they’re often perceived as more technical than stylish. On the other hand, fashion brands release a few stylish—but often less-than-perfect—ski collections each year, including Dior, Prada, and Fendi. Last year, Brunello Cucinelli joined the scene with their skiwear collection, which they re-released this year. I also caught a glimpse of Loro Piana update this season.
The demand, which none of these brands fully meet, is for skiwear that is stylish yet technical. Not overly fashionable (like the logo-heavy designs from Dior or Fendi) and not too understated (like Loro Piana and Brunello Cucinelli). The ideal would strike a balance between style and technicality.
Based on the above, here are the dream skiwear collaborations I’d wait for:
Celine x Moncler Grenoble
I can’t recall Celine ever collaborating, so I’m not sure if it aligns with their brand strategy. However, considering the close relationship between LVMH and Moncler (mentioned here) trust me—if this capsule ever launched, it would sell out within days.
Chloé x Fusalp
Given the past frenzy over this duo’s capsule, another release from them could be just as successful.
Bottega Veneta x Bogner
I also considered Cordova as a potential partner for tapping into the U.S. market, but they may be too new (founded in 2014) and currently don’t offer a men’s line. Bogner on the other hand, has a long-standing history and a reputation for serious skiwear (unsurprising, given its German roots). With the recent “bright spot” from Kering financial report (mentioned here), this capsule could be a strong statement, especially for conservative male clients with a high purchasing power. Imagine German engineering with an Italian fashion twist🤌🏻
Yes, I've previously mentioned that we’re getting tired of endless collaborations (here), because the general impression is that quantity takes priority over quality. It’s all about finding a thoughtful balance.
*When I say live content is important, I know that for sure:) My digital lookbook project for luxury fashion brands is here x
